Laser
Une technologie biocompatible
Le laser dentaire :
Un outil préventif (pointe laser <non-initiée>, sans contact avec les tissus).
Le laser a un effet anti-microbien et anti-inflammatoire instantané. En effet, il a la capacité de désactiver les bactéries, les virus et les parasites pour une période de 60 jours. Cela rend son action préventive sur la microbiologie des gencives extrêmement efficace, et ce, sans douleur.
Un outil chirurgical (pointe laser <initiée>, avec contact direct sur les tissus). La chirurgie au laser est la plus douce pour le corps. Son action pulvérise les tissus à éliminer sans laisser une plaie à vif car les terminaisons nerveuses blessées par l’intervention sont refermées immédiatement, ce qui bio-stimule la guérison et diminue la sensibilité.
— Le laser dentaire est une technologie biocompatible


Some slices of Japan to Manchester
Made by Alphabet developed the branding and spatial design for this unique japanese teahouse recently opened in the heart of Manchester City Centre. A very traditional teahouse with a clean, sophisticated and contemporary approach that works perfectly fro the Westernised market. The agency worked alongside with the teahouse founder born in Hong Kong, Mei Lee on creating this really amazing contemporary brand hardly rooted in Japanese Heritage.
Tatami as a System
The main idea behind the new branding is firmly founded in the tatami idea. The tatami is a type mat used as a flooring material in traditional japanese rooms. Normally made in wood stacks creating some kind of grid formation. Having into account this grid appeared the base for the brandmark. The brand words were split and placed inside different shapes tatami blocks for creating a dynamic and configurable brandmark strongly referencing the environment and interior of the teahouse.
Japanese precision
With the tatami concept base and the grid capabilities used throughout the brand, the menus were made by different sized blocks that play really nice creating a modern interpretation of the traditional Japanese culture. The menu contains two different columns for better housing English & Japanese translations keeping consistency all the time.
No Shoes Allowed

Design by
Made By Alphabet








